10 Tips Which Every Logo Designer Must Follow
Designing a logo with a professional appeal is never easy. Like all other types of design work, it is necessary for you to pay in-depth attention to the tiniest of details. You need to acknowledge the fact that a great idea can go completely to waste if you do not give ample thought to the simplest things. Given below are certain tips that would help every Logo Designer come up with immaculate designs:
1. Cut down the number of fonts that you use
Yes, we know that there are many appealing fonts out there and you wish to use all of them. But, the hard truth is that you cannot use too many fonts at a time as doing so would just make you loose out on coherence. The maximum font styles that you are allowed to use are two, which would be sufficient in creating an eye-catching contrast.
2. All hail vectors!
Yes, yes I know you’ve heard this before, but not all designers get to understand this concept fully, which is why it needs to be repeated. People are just not interested in receiving jpeg logos anymore, so make sure that you use vector formats to create maximum variations for your logo.
3. Give consideration to size
The perfect logo is one that resizes perfectly at any size. Whether it is to be placed on a tiny badge or on a humongous truck – resizing needs to be impeccable!
4. Make sure that it is readable
If there are people out there who find it hard to read through your logo, why even bother creating one? Yes, I know you’ve heard this before too, but there are far too many Logo Designers out there who get to caught up in distorting fonts and creating letters that the entire text becomes completely unreadable. Make sure that your fond is creative, but to the point that people can read it easily.
5. Give thought to dark backgrounds
Yes, we know you’ve come up with an amazing dark logo, but what do you think would happen if your client wants to fix it up over his black car? Although adapting it is not necessarily very hard, but make sure that you figure it out before time to make yourself appear more professional.
6. Your logo ought to work perfectly in black and white
The trick to this is extremely simple, perhaps even basic. Start working on every logo in black and white before adding colors to it. Doing so would make it easy for you to make choices according to the shapes, and there would not be anything to distract you. It would enable you to figure out how well your logo would work in shades of grey later on.
7. Make sure that your logo does not have any photos
Remember this: photos are not vectors and they do not scale. This signifies that they do not have any branding value, which makes it difficult for them to be adapted for any use whatsoever.
8. Quit following trends
Logo designers who are accustomed to checking out inspirational logos on designing websites often find it hard to get away from trends. Remember, it is necessary for your logo to go a long way, which deems it necessary for you to trace away from the web 1.0 swooshes and reflections!
9. Give it a thorough upside-down look
Be it a logo or any printed design, give it a detailed upside-down look to thoroughly consider its white spaces and design balance. Tried and tested, this trick is going to turn out miraculous for you!
10. Feedback is very important, but make it specific
Although getting feedback is really important, what use would it be if it does not determine the piece of information that you need? While asking people for feedback make sure that you ask specific questions.
Disclaimer– The copyright and ownership of logo designs displayed belong to the person/persons/company who owns them. We, Logo People, have absolutely NO claims to any ownership or responsibility to these logo designs. The sole aim of Logo People is to showcase these logo designs for their qualities and uniqueness only. We seek no personal advantage for this purpose.
Posted by Megha M