6 Tips to Follow for Print and Web Safe Logo
There are quite a few tips and tricks that every single logo designer out there needs to follow while designing a professional and appealing logo. The reason that such a lot of attention has to be paid to the smallest of details is simple: every logo needs to be print and web safe. So, what are the sort of tricks and tips that a logo designer must religiously pay attention to in order to make a logo print and web safe? Well, here are a few of them:
Use pantone colors and not CMYK
Pantone colors are best used for making logos that are both print and web safe. These are an also known as spot color, which signifies that they are created with a special blend of colors that are derived from a fourteen base color palette. Duplicating a color to the finest point is extremely easy with pantone colors and it delivers a sort of an intricate ‘recipe’ for every single color that you can think of. The best reason for using these is that they are extremely ‘printer friendly’, because of their codes. Suppose, you used a Pan-tone 300 for your logo design, you can rest assured that the exact same color would be reproduced by your printer.
Don’t use excessive colors
This is one tip that every single logo designer must remember at all times. The excessive usage of colors is actually a put off for everyone that gets to see your logo. The worst part is that it is actually web or print safe for logos to have too many colors. The end result is going to be more of havoc rather than a pretty appealing logo. Keep the colors at a maximum of two colors.
Do not use an image
Yes, sadly, this is a tip that must necessarily be followed for designing logos that are both web and print safe. Do not use an image if you wan to make sure that your logo is safe in terms of both web and print. Images distort and they have the tendency to tear. So, stick to not using an image.
Try Using Solid Colors Instead of Gradients
Another tip that Logo Designers must follow for the formation of a web and print safe logo is that you should utilize solid colors instead of using gradients. Solid colors are those that do not have any color beyond the first in a design. It is an even color that does not have shades.
Utilizing thick fonts
Thick fonts actually scream out for attention. Believe it or not, this is one trick that is definitely going to gain attention amongst the mass public. This is the reason why you ought to consider using thick fonts in all your logos.
Less is more
Basically, this means that you need to keep your logo simple. Simplicity is what makes logos unique and additionally makes them both web and print safe. Instead of creating a mixture of various elements, keep it simple and see how desirable your logo would be.
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Posted by Megha M